D8639 (69336) Digital Marketing Specialist – Automotive OEM

Area: Midrand

Remuneration: R40K- R48K CTC

Automotive OEM urgently requires a Digital Marketing Specialist to develop and maintain digital marketing strategies and campaigns.


  • Developing and implementing a digital marketing strategy
  • Creating visual concepts for promotional activities
  • Managing the digital/social marketing calendar
  • Maintaining the online presence and reputation of the company
  • Overseeing the creation and maintenance of social media content
  • Tracking digital marketing performance
  • Creating and updating digital marketing reports
  • Overseeing the digital marketing budget
  • Identity Trends and insights


Develop and implement effective digital marketing plans, promotion strategies / projects for new models and brand

  • Plan and execute digital marketing campaigns
  • Analysis of campaigns
  • Presentation of suitable direction to line manager for digital campaigns
  • Integration of digital campaign into new model launches /focus models
  • Lead Generation
  • Creation of digital material
  • Project budget management
  • Increase brands presence through digital marketing
  • Increase lead generation for new product launches and products
  • Create Campaign briefs based on Sales requirements and managing Agency output
  • Creating and developing strategies to drive qualified traffic to companies’ website
  • Plan and oversee the execution of all digital marketing initiatives, including SEO/SEM, email marketing, PPC advertising, and social media marketing
  • Ensuing all marketing deliverables follow our brand guidelines and have the
  • proper angle and tone of voice

Manage media process for Digital Media Placement

  • Competitor analysis
  • Digital strategy
  • Ongoing digital campaign management
  • Media campaign planning
  • Media Plan performance to optimise allocated budget
  • Ensure digital strategy integrates with overall marketing strategy

Develop promotional material in support of models & sales initiatives for Dealers

  • Creation of content for Digital campaigns
  • Creating of material for dealers

Manage Companies Social Media Agency

  • Social media calendar creation
  • Weekly status meetings with agency
  • Post Campaign performance reviews
  • Account management

Manage website

  • Site updates to keep current (pricing, dealer details etc)
  • Upload of new models (images, copy, and specs with Product Managers)
  • Create banners to promote new models, campaigns, promotions etc
  • Oversee customer queries via the ‘contact us’
  • Liaison to upload content for all of the company’s products

Manage Social Media, Facebook and Twitter and Instagram

  • Creating content in line with campaigns & model focus for relevant departments
  • Monitoring posts and all social media content
  • Monthly and Quarterly report monitoring


  • Oversee research requirements and projects
  • SP involvement and presentation pre and post new product launch



  • Deep understanding of Google Analytics
  • Advanced knowledge of digital marketing strategies and media management
  • Agency management skills
  • Budget management
  • Product and industry knowledge
  • Project management skills
  • Computer literacy related to the business
  • Outstanding analytical skills
  • Knowledge of HTML and web publishing
  • Competent with MC Office (Excel, Powerpoint, Word)


  • Attention to detail
  • Ability to multitask
  • Creative skills
  • Excellent written and verbal communication skills
  • Facilitation and presentation skills
  • Persuasiveness, adaptability, collaboration, and stress tolerance
  • Team player

*Only candidates that meet the criteria will be shortlisted and contacted

*If you have not heard from us within 14 days from submission of your CV to us, you can assume you have not been successful

*Only candidates with Automotive Industry experience will be considered and contacted unless otherwise stipulated

If you are interested and have the required SKILLS and EXPERIENCE according to the job spec, PLEASE UPLOAD YOUR CV USING THE FOLLOWING LINK:


If you don’t hear from us within 14 working days of your application, you can take it as your application was not successful


Applications should be submitted no later than Monday 7 November 2022

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